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Perifery Strengthens Market Position with Multiple Executive Hires



Perifery Strengthens Market Position

Perifery Strengthens Market Position with Multiple Executive Hires | Perifery Announces M&E Appointments to Continue its Growth as an Industry Leader in Storage

FT. LAUDERDALE, Fla. — April 5, 2024Perifery™, a division of DataCore, today announced new key executive leadership hires. Jason Perr has been appointed as CTO of M&E Solutions, Deepika Bajaj as Marketing Director, Demand Generation, and Sarah Cook as Product Marketing Director. These three appointments will be crucial for the continued growth of Perifery in setting the bar for fast, secure, and scalable solutions that preserve, protect, and speed up monetization of digital assets.

As CTO of M&E for Perifery, Jason Perr will be responsible for overseeing all of the automated workflow and AI technology developed for use in the company’s solutions. This new chapter comes following Perifery’s strategic acquisition of Perr’s company, Workflow Intelligence Nexus (WIN), which he founded over 13 years ago. His varied experiences over the years from an independent filmmaker to Director and Visual Effects Coordinator, gave him a unique view of the pain points from pre- to post-production. This makes him perfect to drive Perifery’s customers’ efficiency in reaching maximum revenue with AI and automation.

Deepika Bajaj, Marketing Director, Demand Generation, specializes in conceptualizing and leading the development and delivery of comprehensive marketing programs including demand generation, account-based marketing (ABM) for qualified pipeline generation, and market engagement to maximize companies’ ROI. Ms. Bajaj is dedicated to aligning people, processes, and systems that drive pipeline growth and position companies for scalability and acquisition. Ms. Bajaj has transformed B2B businesses to achieve record revenues, including devising go-to-market [GTM] plans and Demand Generation and ABM (Account Based Marketing) campaigns to achieve a qualified pipeline in Enterprise segments at companies including Fictiv, Verizon, Panzura, John Wiley & Sons, and others. 

In the role of Director of Product Marketing, Sarah Cook will lead launch and sustaining  marketing for the M&E-focused portfolio of Perifery. With deep expertise in product messaging and positioning, Ms. Cook has over 14 years of hardware, software and services marketing experience, with over half of that career in the enterprise storage space. Her career includes roles with industry leaders such as Cisco, Dell, and MainConcept.

Commenting on these new appointments, Abhijit Dey, General Manager of Perifery said: “We’re at a fascinating time in the M&E industry, where the pace of change is faster than ever and the opportunities for innovation are vast, and we are at the front of it. I am confident that these new key appointments will help Perifery continue its mission of taking workflows beyond boundaries by accelerating and expanding our customers’ journey from core to edge and cloud.”